“Who Else Wants To Discover The Cheap And Easy Secrets To Promoting A ‘Bricks-&-Mortar’ Business In An Online World Using The Power Of Referral Marketing…”
If you’ve been looking for quick, cheap and simple ways to promote your ‘regular’ business with referral marketing…using the power of the web…and without spending a fortune, then listen up as I’ve got a few things to show you.
Watch The Movie!
Turn on your speakers and spend the next 3 minutes and 40 seconds to discover just what you should be doing RIGHT NOW in order to grow your business, no matter what the current economy throws at you.
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We all know that one of the biggest expenses for any business is their Marketing and Advertising budget. The constant search for new customers places a heavy toll on the company purse-strings, yet without a steady stream of eager, willing buyers, the business will die. So to keep their heads above water, a business must spend the cash on Yellow Pages listings, Newspaper or Radio ads, leaflets, hotel marketing websites, Direct Marketing mailshots…or a thousand other methods of throwing money at the problem with no guarantee of success. Quite often, it seems like…
…You’re Working Your A**e Off Just To Make The Ad Agencies Rich!
But lucky for us, there is another way…that’s easy to do, works like a charm and doesn’t cost a fortune. Want to know more? I thought so… Grab yourself a coffee, lock the door and take a few moments to look around. While this website looks simple, it is actually bursting at the seams with the latest marketing tools. Tools that your own business must be using as a matter of course, in order to:
- Stop your visitors dead in their tracks…
- Capture their interest…
- Present them with your compelling sales message…and
- Lead them toward the sale.
…Using Just Your Website…And Your Marketing ‘Savvy’
But the regular flat, lifeless ‘Brochure’ style Business website fails miserably, never really living up to the expectations of its owner, or the promises of its creator. See, your business website isn’t there to brag about your qualifications, show off your fancy office or bore your visitors with a meaningless Mission Statement. Your website has one purpose: To capture qualified leads. That’s it. End of story! Today, this is more true than ever before as our attention span gets shorter, while we are bombarded with advertising 24/7 on the radio, TV, our magazines, newspapers, the Internet…heck, even pushed through our letterbox! In order to capture our visitors attention and turn them into customers for life, we need to have the right tools at our disposal. They include:
Web Video
Imagine for a moment: You have a 10yo daughter and she wants a pony. No, she needs a pony. Two of her friends have ponies and from the moment your little princess wakes up, to the moment she falls asleep, she’s thinking about ponies, reading about ponies, drawing you pictures of ponies to pin to your fridge door. So to ease this constant pressure, you decide to sign her up for riding lessons. After all, she’ll grow out of it pretty soon, right? You grab the Yellow Pages and find two riding schools in your area. They have websites listed so you decide to take a look. On the first website, you see:
(I SWEAR I’m not making this up!)
On the second website, you find:
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As young Lucy screams “I want that pony, I WANT THAT PONY!”, which riding school is MOST LIKELY to part you from your hard earned cash? Video on the web has improved dramatically over the last year…and now, thanks largely to websites such as Youtube, web video has almost become expected by our visitors. Fortunately for us, direct response marketing videos are extremely easy to make and using my P.A.S.T.A formula, almost force your viewers to reach for their credit card and buy!
A Newsletter or Mailing List
One of the most valuable things you can do for your business is to build a mailing list of interested clients, eager to hear from you. This is called permission marketing and is demonstrated over in the sidebar to the right by the ‘Marks Marketing Minute’ offer of a downloadable ebook and a simple sign-up form. The real beauty and power of this is that the whole system runs on autopilot using an email autoresponder that you set up once and then just let it run! Quick tip: Sign up yourself and see how it all works. Then think about it…how powerful would a system like this be for your business?
Easy Contact Form
Make it easy for your visitors to get in touch with you and you’ll be rewarded with more sales. If you click on the Contact Me button at the top of the page, you will see an email form with built in spam stopper, plus you can add a full colour map showing your website visitors your physical location.
Viral Marketing
This is one of my ‘secret weapons‘ when it comes to promoting my own products and services. Tucked away in the Downloads area is a viral ebook called Scientific Advertising. Watch the video to see why you should be using viral marketing in your business.
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Easy To Use
A website is useless if it takes a degree in computer engineering just to make minor changes. This is why I believe in making things so simple that even my granny could do it! This way, the website gets updated regularly, which in turn encourages both the Search Engines and your regular visitors to come back often.
…And Finally, It Should Look Great!
Once all the tools are in place then, and only then, it’s time to make it look great. I personally prefer a very clean and simple design, but if you want to take a peek at what your own website could look like, click on the Gallery button and watch the slideshow!
Grab It Now…Get In Touch!
So what do you need to do now? Click on the button below to get in touch and discover how you can turn a lifeless, flat brochure website into a musclebound Marketing Communication Centre.
