With the breathtaking growth of social media such as Facebook, Twitter and Google+ a wealth of new marketing opportunities have become available to the small business owner. However, it is not without risk.
Reputation management needs to be thought out in advance as bad news travels fast! But get it right and it can transform your business almost overnight as word spreads virally between satisfied customers and their friends.
Facebook Marketing for your Business
As a business owner, one of your biggest headaches each day is the constant quest to attract more clients. Of course, while you are searching for this source of new customers, you also need to keep in touch with your existing customers. Because all savvy businesses know that it costs on average 7 times as much to aquire a new customer than it does to sell to an existing one.
One of the main reasons for this is the simple problem of trust. An existing client has already built up a level of trust with you while a new potential client has not. So how do you establish trust in new customers AND maintain a relationship with your existing client base?
One of the easiest and most popular way to achieve this is with the help of Social Media, namely Facebook.
Facebook has really revolutionized marketing for small business. By getting customers to engage in your Facebook page you also have access to every one of their friends! Don’t underestimate the power of this for your business. Done properly it can drive ever growing numbers of potential customers to you for minimal cost and effort.
I say “done properly” because if you go about social media marketing without a clearly defined plan you can end up spinning your wheels and wasting valuable time that could be better spent building your business.
You already know Facebook is the Largest Social Network with over 800 million members. Your customers are using it! In Facebook Influence, Amy Porterfield reveals how to use Facebook to automatically create a huge flood of leads for your product or service AND attract highly-targeted prospects who WANT to do business with you.
Amy has created a short, eye-opening video that runs through what your business needs to do to tap into the massive Facebook opportunity for your business. You can watch it here.
Another great thing about Facebook is that it will provide every member with the tools needed in order to communicate with their network. These tools can be considered to be great tools for you to use in order to advertise or market your products or services to other Facebook subscribers. From applications to news feeds and blogs, you will see that Facebook will be able to provide it all.
And with the latest updates such as the Timeline feature, they have really made getting your business in front of the maximum number of potential clients easier than ever.
Facebook is just too large to ignore and gives your business the opportunity to engage with customers like never before. Get it right from the start. Check out the Amy Porterfield Facebook video for the exact steps you need to take in order to turn your Facebook marketing into a lead generating machine.