As most small businesses serve their community, local marketing is their bread and butter. From leaflets offline to Google Maps online it is vital to get the best results from your efforts.
Web video is starting to take off for local businesses, yet many still waste valuable cash on movies that will do nothing for their profits. Discover how to do it right without breaking the bank…
It’s finally happened, more people now connect to the web via a mobile device than a regular computer. Is your website mobile ready? Grab a smartphone NOW and see for yourself!
Local marketing has changed beyond all recognition over the last few years, with the rapid decline of traditional print media such as the Yellow Pages and regional newspapers.
For small businesses it means they will need to look for new ways to promote themselves to their local customer base. Fortunately it has never been easier or more cost effective to employ online OR offline methods to pull in new customers, or stay in touch with existing ones.
Referral Marketing Strategies
Without clear referral marketing strategies, most businesses are simply opening their doors and hoping for customers to walk in, often with little or no success.
Yet by putting into place a clear and measurable referral system it is possible to create multiple streams of new business for very little cost or effort. Combine this with a Social Media campaign and your marketing efforts can go viral.
The way we connect to the web has changed, with mobile phones and tablets overtaking the traditional computer. After all, it’s always on and it’s always with us. But what we LOOK for on the web is also changing, with more customers searching online for local products and services.
So it is essential for small businesses to have a clear mobile marketing strategy or they risk discarding over half of their potential customer base. Quick Tip: Visit your website with a smartphone NOW and try to find your opening hours!
Centre of the Universe!